A Fresh Look at Augmented Reality

WY has had the pleasure of doing a follow up to our original interview with Margie Dana for her “Print Tips” Newsletter. We go beyond the basics from our first round and talk about the future of Augmented Reality and Print. For our forecast click here

Cindy Walas was also interviewed by inkondapaper.com for their recent blog on AR/InterActivePrint, marketing and creative applications. Read the full article click here

Announcing The Print Protagonists

Cindy Walas of Walas Younger Ltd has banded together with Kevin Keane (noted print guru and cyber security expert) and Tony Calo of Stampatech Augmented Reality to create The Print Protagonists, a group of experts who have united to promote Print, #InterActivePrint. The group provides thought leadership and innovative, marketing-savvy solutions for the graphics, marketing and design communities - wherever print has a presence. more

Meetings and Greetings

Cindy Walas and Kevin Keane partnered to present a webinar on “Augmented Reality: A New Dimension in Printing” to the October 2015 gathering of the ICPPS (The Interagency Council on Printing and Publication Services), part of the GPO (Government Publishing Office). The webinar discussed different types of Augmented Reality and how, properly conceived and executed, it can add more punch and fuel more engagement from any type of printed materials.

Cindy Walas also took part in the virtual conference, “Direct Marketing Day @ Your Desk”, which took place on March 10, 2016. This conference was a one day virtual event targeted to direct marketers and presented the hottest topics, experts and tech to the virtual attendees. Cindy’s session on Augmented Reality focused on using AR in Direct Mail to create engagement and better connect with their audiences.

About Walas Younger Ltd

Walas Younger Ltd brings more than 30 year of experience to assist clients in developing high-quality communications materials - everything from ink on paper to integrated media solutions. We assess, advise and implement programs that turn ideas into real products.

For more information contact us at WYounger@WalasYoungerLtd.com

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