Cindy Walas and Kevin Keane partnered again to present a webinar on “Augmented Reality: A New Dimension in Marketing” at the June 2016 NAGC (National Association of Government Communicators) annual conference. The breakout session introduced different types of Augmented Reality to the attendees from different government departments, and discussions covered how AR can add more punch and fuel more engagement from any type of printed materials.
Cindy Walas will be teaming with Erica Aitkens of Rods & Cones in a three-pronged AR promotion – a feature article in an upcoming digital edition of Rods & Cones’ Out of Chaos magazine, the very first AR-enhanced PRINT Edition of Out of Chaos, and a joint presentation at the upcoming VMA Design Conference 2017 . The VMA session will share experiences in creating and matching Rich Media in both formats, as well as the future of AR. Catch a sneak peek of the session HERE
Here’s a link to our original interviews with Margie Dana for her “Print Tips” Newsletter. We go beyond the basics from our first round and talk about the future of Augmented Reality and Print. Check out our forecast HERE
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